Retail, Sales, Marketing & PR

Courses

Certificate in Public Relations (FETAC 5)

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Overview

The course provides an introduction to the core concepts and principles of public relations.It will be invaluable to those of you who are already formally or informally involved in public relations in a voluntary capacity, or as part of a larger role, as well as those of you who are wish to gain an appreciation of PR skills with a view to securing a toe-hold in the sector.

The need for organisations to communicate both internally and externally has led to a demand for professional public relations Practioners.

Benefits:

Appreciate the concept of Public Relations
Understand the importance of PR in today’s work place
Understand how a PR department works
Understand how a PR consultancy works
Appreciate the difference between PR and marketing
Become familiar with specific PR terms and practices and concepts
Acquire basic organisational and communications skills for PR practice
This module can be used to build towards a full ICM Diploma in Marketing, Advertising & PR

Course Content:

Public Relations
Writing Press Releases
Photography
Newsletters & Ezines
Sponsorship
Exhibitions & Conferences
Organising PR Functions
PR for charities & voluntary groups

Accreditation

Upon successful completion of this course participants will receive a Fetac Level 5 Certificate in Public Relations

For further information, fill in a course enquiry form, call us on +353 (046) 9249618 or e-mail info@midasgroup.ie – To register for this course, download the attached Booking Form and post /fax or call the registration line on +353 (046) 9252937

Consumer Awareness (FETAC 3)

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Overview

This course has been designed to provide the participants with an understanding of consumer rights and legislation. The course will explore a range of issues concerning consumer entitlements, redress and basic consumer law. The participants will practise personal skills needed to deal with consumers including listening, assertiveness and effective communication skills. The participants will also have an understanding of procedures required to deal with customers effectively and legally.

Benefits:

Understand consumer rights and responsibilities
Be aware of the factors which influence a consumer’s entitlements to redress
Be able to make an effective case as a consumer, responding appropriately to problematic situations
Enhanced assertiveness and communication skills

Course Content:

Consumer entitlements.
Consumer’s rights and law different types of redress
Identify good and bad service.
Identify common labelling for food, clothing etc.
Trade descriptions
Safety aspect of products and services
Identify responsibility for defective products
consumer complaints
process and procedures needed for proper redress
communication skills needed for complaint handling

Accreditation:

Customer Service – (FETAC 5)

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Overview

This course has been developed to enable learners to deliver quality Customer Service in any industry. This course provides participants with the skills and understanding of the attitude and professionalism needed to deal with customer complaints and queries, both face to face and by telephone. The course will provide learners with a comprehensive understanding of the role and responsibilities of a representative of an organisation and how to work effectively as part of a team.

Benefits

A clear understanding of the role of Customer Service in organizational effectiveness
Improved Communication Skills, both verbal and non-verbal, in order to meet customer needs, handle customer complaints and deliver good customer care
Become familiar with consumer protection legislation and identify the means by which quality service is measured such as Q mark and ISO
Develop the skills to implement an excellent Customer Service Policy
Be familiar with all methods of transmitting information both internally and externally
Appreciate the rights of all customers regardless of gender, marital status, family status, sexual orientation, religion, age, disability, race or culture
FETAC Level 5 Customer Service is a mandatory module for Major Certification in Tourism as well as an elective module for a range of major certificate awards including Business, Retail, Reception and Administration.

Course Content

Customer Focus
Customer Contact Skills
Quality Service, Policy and Practice
Dealing with Difference
Consumer Legislation

Accreditation

Upon successful completion participants will receive a Fetac Level 5 certificate in Customer Service

Certificate in Sales & Marketing (FETAC 5)

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Overview

A small marketing budget doesn’t mean you can’t meet your goals and business objectives – you just have to be more creative in your marketing tactics. This one-day workshop will show you how to get maximum exposure at minimum cost. Learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.

Benefits:

Recognize what we mean by the term “marketing.”
Discover how to use low-cost publicity to get your name known.
Know how to develop a marketing plan and a marketing campaign.
Use your time rather than your money to market your company effectively.
Understand how to perform a SWOT analysis.

Course Content:

Defining marketing
Recognizing Tends
Market Research
Strategies for Success
Mission Statements
Brochures
Trade Shows
Developing a Marketing Plan
Increasing Business
Advertising
Networking

Our Guarantee:

Instruction by an expert facilitator
Small interactive classes
Specialized manual and course materials
Personalized certificate of completion

Duration:

1 Day Workshop

Sales Training- Selling Smarter (CPD)

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Overview

It’s no secret that selling has changed in recent years. We are all working harder, with more responsibilities. High pressure selling is no longer effective. Customers want involvement. They want to be recognized and listened to. And they don’t want you to forget them once the sale is made. Two key objectives of this one day workshop are to help employees feel more comfortable and skilled in selling to their customers and to help them identify and address some of their customer service challenges.

Benefits:

Understand a wonderful paradox: helping other people get what they want gives us more of what we want
Use goal-setting techniques as a way to focus on what you want to accomplish and develop strategies for getting there
Recognize the difference between features and benefits of products and services
Identify and be able to better present the competitive strengths of your products and services, so that you can be proactive in handling objections and more successful at asking for the business
Use different types of selling for different situations
Identify ways to find new clients and network effectively

Course Content:

Essential selling skills
What is selling
Features and Benefits
Setting SMART goals
Time Management tips
Customer Service
Types of selling
Ten major mistakes
Finding new clients
Selling Price

Our Guarantee

Instruction by an expert facilitator
Small interactive classes
Specialized manual and course materials
Personalized certificate of completion

Duration:

1 Day Workshop

Onsite Training

Our Onsite Training programmes are tailored specifically to meet the training needs of individual clients. ‘In Company Training’ is a convenient and cost effective training method designed to give the client flexibility in terms of course content, dates and training centre’s.

Customer service Training (CPD)

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Overview

If you are like most sales professionals, you are always looking for ways to overcome customer objections and close the sale. This one day workshop will help you plan, prepare, and execute proposals and presentations that address customer concerns, reduce the number of objections you encounter, and improve your batting average at closing the sale.

Benefits:

Identify the steps you can take to build your credibility.
Identify the objections that you encounter most frequently.
Develop appropriate responses when prospective buyers throw you a curve.
Learn ways to disarm objections with proven rebuttals that get the sale back on track.
Learn how to recognize when a prospect is ready to buy.
Discuss how working with your sales team can help you succeed

Course Content:

Building Credibility
Your Competition
Critical Communication Skills
Observation Skills
Handling Customer Complaints
Handling and Overcoming Objections
Pricing issues
The Importance of Teamwork
Buying Signals
Closing the Sale

Our Guarantee

Instruction by an expert facilitator
Small interactive classes
Specialized manual and course materials
Personalized certificate of completion

Duration:

1 Day Workshop

Onsite Training

Our Onsite Training programmes are tailored specifically to meet the training needs of individual clients. ‘’In Company Training’’ is a convenient and cost effective training method designed to give the client flexibility in terms of course content, dates and training centre’s.

CRM – An Introduction to Customer Service Management (CPD)

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Overview

As with many significant undertakings, undergoing a CRM review (even simply considering its implementation) requires learners to analyze technical and complicated systems. This one-day workshop sorts through a myriad of information and brings you the basics you need to make a decision about the need for CRM, its benefits, and how to coordinate the base requirements for a CRM undertaking

Benefits:

Develop an understanding of the terms and benefits of CRM on a company’s bottom line
Analyze the different components of a CRM plan
Develop a checklist for readiness and success in CRM
Develop an understanding of how CRM creates value for organizations and customers
Consider developmental roles that have the greatest impact on CRM

Course Content: